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April 13, 2016
A Primer on Cold-Pressed Juice
First Installment: Cold-Pressing 101
More than ever, we’re turning to our diets to reap promised health benefits—whether it’s spices like turmeric to fight inflammation, or fruits like strawberries for vitamin C to better our skin. Food as preventative medicine is big right now, and we think cold-pressed juice can play a role in this lifestyle.
Drinking fresh, cold-pressed juice is a great way to add organic fruits and vegetables to our daily diet—and, by consuming more fruits and vegetables, we absorb all kinds of micronutrients like vitamins, minerals, and phytonutrients. In fact, the USDA MyPlate recommendations say that at least 50 percent of fruit and vegetable intake should come from whole produce, leaving the other 50 percent to come from nutrient-dense forms like 100% raw juices with no added sugars. That sounds simple enough.
So let’s answer the question we know you’re wondering… What exactly is cold-pressed juice?
True cold-pressed juice is made from a chemical-free, heat-free, highly pressurized procedure that extracts as much juice and as many nutrients as possible from the fiber of raw fruits and vegetables. Cold-press juicing is done with a press that crushes produce between two surfaces—a process that tends to keep many beneficial vitamins, minerals, and enzymes intact.
The process has been around forever. It dates back centuries to wine and olive oil presses—making it a time-tested way to make fresh juice at peak raw nutrition levels. Now, we’re making it more accessible.
The Juicero Press delivers industrial-sized cold-pressing force (up to 4 tons) at countertop sizing so you can make delicious juice at home. We also developed proprietary recipes for healthy formulations that pack a nutrient punch. You get greens, other vegetables, and fruit pressed with such intensity that it’s basically raw, smashed goodness in the most vibrant hue possible at ideal juice yields.
Another happy end result means that you can consume nutrients in less time than if you sat down and ate 1.6 cups of kale, 2.4 celery stalks, some cucumbers, and a couple leaves of romaine in one (very long) sitting.
Of course, we should all take the time to eat whole fruits and vegetables—and sit down. But sometimes, you don’t always have that luxury—like when you needed to be at work 10 minutes ago. Or you have a standing desk.